Digital nutrition startup Kulina Health has secured $ 4.75 million in a seed-funded round led by HealthWorks and Brooklyn Bridge Ventures.
Other investors participating in the growth include Rethink Impact, Tensility Ventures, Alpine Meridian Ventures, Knightsgate Ventures, Graham & Walker, Architect Ventures and Rido Ventures.
What does this mean?
Kulina offers virtual appointments with registered dietitians who can help you create nutritional plans based on user needs, including managing diabetes and eating disorders. Patients can also access an app where they can find their goals, session notes and handouts. They can also chat with their dietitian during the appointment.
The startup plans to use Seed for expansion as well as continue to develop their product and technology platform.
“At this critical juncture, we are interested in investing in Culina Health. For those living with chronic conditions, and especially for GIs and autoimmune individuals, care can be difficult to manage. Lifestyle changes, medications – this is often a stressful and irresistible process, “said Doba Parushev, director of venture capital at Healthworks, the investment arm of CareFirst Blue Cross Blue Shield.
“Kulina’s ability to use registered dietitians for complex care support has the potential to change all that. Working with and working with existing human care providers, Kulina not only addresses nutritional needs in a personalized and measurable way, but ensures that the whole journey – From management to treatment to diagnosis – as seamless, efficient and effective as possible. “
Snapshots of the market
Another company in the personalized nutrition space is Season Health, which has announced that it has been raised এ 34 million in funding for the series in April. Season sets itself up as a “digital food pharmacy”, where patients can create meal plans based on their needs and deliver ingredients and recipes to their homes.
European nutrition and lifestyle-changing coaching app Oviva raised সি 80 million in Series C funding last year to expand its reach and place more offers in the United Kingdom, Germany, Switzerland and France.
Already affiliated health technology company Withitngs has also expanded into the fitness and nutrition space. It is Acquired Berlin-based 8fit earlier this year to provide personalized programs and advice for users.