Fujitsu, Salesforce teamed up for new digital solutions for insurers

Salesforce Japan, a customer relationship management services company, has partnered with ICT provider Fujitsu to develop new digital solutions for the insurance sector.

What is it about

According to a press release, the two companies aim to assist insurance companies in developing optimized insurance products based on medical and health information.

To do this, Fujitsu will create a system that enables reliable use of medical data from EMRs. It will also develop a personalized healthcare service to detect symptoms of specific diseases using Fujitsu computing as a service.

To this end, Salesforce Japan will conduct extensive integration and analysis of patient medical information to visualize the patient’s journey. It will be involved in the implementation of new insurance products using existing healthcare industry-specific offers, including MuleSoft, which integrates external data, mock drama, which analyzes patient data, and CRM System Health Cloud.

The companies aim to release their digital solutions in 2023.

Why it matters

Over the years, Fujitsu has been working to create a digital health ecosystem where huge data is connected and used with the latest technology to promote personalized healthcare at all stages of a person’s life.

Salesforce is connecting various healthcare stakeholders through its industry-specific CRM system Health Cloud.

The two companies, which have been global partners since 2010, want to support insurance companies that are working to deliver personalized insurance products.

Hidenori Tamura, managing executive officer of Salesforce Japan, shares that based on their research, more than 80% of consumers are interested in personalized health services but about 30% of companies are actually providing them, presenting a gap between demand and services.

“In order to meet the needs of consumers, it is essential to connect and collaborate with patients to create solutions for different players in the industry,” he said.

Greater trend

New technologies such as AI have also been applied in the insurance industry in recent years. Among insurers, New York-based Overalls is using AI algorithms to offer personalized supplemental protection insurance packages for employers.

Hong Kong and London based Insuretech firm Qumata, which recently raised $ 13 million in extended Series A funds, provides an automated underwriting solution for life and health insurers that predicts the risk of diagnosing their insurance applicants with more than 800 medical conditions as well as their over-deaths and additional illnesses. .

On record

“Care is not just a one-moment period; care is longitudinal. To transform into more preventive, holistic care, the healthcare industry needs to adopt more integrated, collaborative solutions and start integrating data from different healthcare platforms to get the whole picture of the patient.” Amit Khanna, Salesforce SVP and GM for Healthcare and LifeScience.

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