Clinically, a digital dermatology startup in India is working to use artificial intelligence to provide automated hair and skin treatment plans.
What does this mean?
Founded in 2021, the startup is connecting patients and dermatologists through its web-based platform and delivering prescription products directly to consumers.
Its system works by users first filling out a questionnaire form, which asks about their hair and skin concerns and some photos. Then, they’ll connect with a dermatologist for a video consultation via WhatsApp – they can also opt for consultation via a phone call or chat. The dermatologist will prescribe cosmeceutical products that can be purchased and ordered at the clinic’s pharmacy.
Currently, the Clinical Board consists of eight dermatologists and product researchers, and supplies about 125 partner brand prescription grade hair and skin products.
The startup is now building a database of skin and hair profiles and prescriptions to create an AI model for providing automated treatment plans.
“The feature is currently in beta,” says founder Arjun Swain MobiHealth News. “[You] Think of it as a skin / hair recommendation engine or prescription prediction that encodes the technical expertise of thousands of doctors across India, “he said.
Why it matters
According to Swain, the “severe shortage” of dermatologists in India – one dermatologist for every 130,000 population – makes proper dermatological advice often confined to large, urban areas. For this reason, Clinically builds a digital clinic to make high-quality dermatology services more accessible, providing the benefits of “quick, affordable and most professional” health counseling.
It is making its way into the Indian healthcare industry by bundling telemedicine for skin and hair care with one-day prescription products. “We are two and [soon, we will provide] Flows seamlessly with our AI-based referral engine or prescription predictions, ”Swain said.
Supported by American startup Accelerator Y Combinator, Clinicli currently serves consumers in about 500 cities across India and seeks to reach more people while seeking more partnerships with cosmeceutical brands and dermatologists.
Snapshots of the market
Beauty and personal care apps are also working in India’s emerging AI Dermatology space CureSkin, which recently won সির 5 million in a series round of funding in March. The company uses AI to provide personalized treatment plans for skin, hair, body and other personal care concerns.