Period tracking app Flow says it will add ‘anonymous mode’ after Rowe’s decision

Flow Said it would add an “anonymous mode” to its period tracking app as users expressed concern about data privacy in the wake of the Supreme Court’s decision to cancel Row vs. Wade.

A. Tweets On Friday, the company said it would soon launch an option that would allow users to track their menstrual cycle without providing some identifying information.

“We will do everything in our power to protect the data and privacy of our users,” Flow said Another tweet. “We are working on a new feature called Anonymous Mode so that users can access the Flo app anonymously without providing their name or email address.”

Why it matters

Later A draft opinion of the Supreme Court decision was leaked in early May, with some experts arguing that data collected in period tracking apps could be used to sue users in states where abortion is now illegal.

However, privacy is not a new concern around women’s health apps. A Reviews published JMIR Analyzing the Femtech app found data shared with 20 third parties out of 23 and showed only 16 privacy policies. Meanwhile, three apps have started collecting data before seeking consent from users.

Another An analysis by cybersecurity and VPN company Surfshark found that nine of the 20 popular period tracking apps shared data for advertising purposes and collected 10 bold location data, which could not be tracked to the right address but could provide more approximate location information.

In the meantime, Flow has pushed for data sharing in the past. In early 2021, it The Federal Trade Commission has settled a complaint alleging improper disclosure of sensitive user data from third party marketing and analytics services from Facebook, Google and others.

The company said the FTC settlement was not found guilty, and it has since gone through a privacy audit that “did not identify any material gaps or vulnerabilities in the floor privacy practice.”

Greater trend

Other period tracking apps have also released statements regarding their privacy policy in the wake of the Roe decision. Stardust, an app that monitors planetary entities like the moon and planets with period tracking, says it will soon offer end-to-end encryption in a statement. Posted on its TikTok page.

Berlin-based Clue Used for research purposes, it employs de-identified data and shares as little information as possible when working with outside service providers.

“Your personally identifiable health data related to pregnancy, miscarriage or abortion is kept private and secure,” co-CEOs Carrie Walter and Audrey Sang said in a statement in May.

“We do not sell it, we do not share it for anyone else’s use, we will not disclose it. We are governed by the strictest privacy law in the world (European GDPR) and we invest a lot of time and money to make sure we comply with them. . “

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