Global wearable product shipments fell 3% year-on-year in the first quarter, marking the first decline in the industry, according to a Report of the International Data Corporation.
But shipment slowness was not the same across different types of wearable items. Wristband wearables are down 40.5%, while wearables like earbuds or smart headphones are down just 0.6%. The watch actually grew 9.1% during the quarter, more than a quarter of the overall market.
Apple led the pack in terms of shipments volume, growing 6.6% year on year. The tech giant now boasts a 30.5% market share, compared to 27.7% in the first quarter of 2021. The report blamed Apple’s watches for Apple’s performance because its AirPods shipments were flat.
Samsung came in second, though shipments fell about 10% year-over-year. It occupies 10.3% of the market compared to 11.1% last year. IDC notes that the company relied on smartphone sales to bundle generally wearable, especially audible, and that smartphone sales have slowed. However, it is worth noting that shipments of the Galaxy Watch 4 increased by 32.7% in Q1.
Other companies in the top five include Chinese companies Xiaomi and Huawei, as well as Imagine Marketing, which has a large presence in India.
The IDC points to increased competition as the primary driver of the fall after year after year, including the Covid-19 epidemic. Today there is more competition in space, with lower priced options that could push consumers away from expensive wearables.
Ramon T., Director of Mobile Devices and AR / VR Research at IDC. “Cold demand will force companies to differentiate themselves further,” Lamas said in a statement. “As most features become increasingly common across different devices, companies need to realize that there are plenty of options available to upgrade to a better-in-class customer experience. This will call for new hardware, software and services that will surprise and delight both. Employ customers. “
Earlier this week, Apple revealed The watch comes with OS9 new health-related features, including drug tracking, history of atrial fibrillation, improved sleep monitoring and more workout tracking.
Meanwhile, after a few months of buzz, Google recently Its own smartwatch, known as the Pixel Watch, has confirmed it will arrive this fall. While the tech giant owns the Fitbit and supports other smartwatches through its operating system, it will be the company’s first branded product.